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Brilliant Business Books

“We even sell a pair of earrings for under £1, which is cheaper
than a prawn sandwich from Marks & Spencers.
But I have to say the earrings probably won’t last as long.

Gerald Ratner: speech to the Institute Of Directors,
 Albert Hall 23 April 1991

E-Myth RevisitedE-Myth Revisited
The totally revised edition of this groundbreaking classic first released in 1986. A must read business book that explains why most small businesses don't work and what you can do about it > Read more

Who Says Elephants Can't DanceWho Says Elephants Can't Dance?
CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company and the obstacles he faced. He reveals his tactics step by step > Read more

 22 Immutable Laws of Marketing22 Immutable Laws of Marketing
The authors share their rules for guaranteed success in the world of marketing with 22 superlative tools and innovative techniques for the international marketplace > Read more

 Who Moved My Cheese? Who Moved My Cheese?
A superb book about change. Cheese is a metaphor for what you want in life - be it a good job, a loving relationship, money or possessions. And the maze is where you look for what you want > Read more

 Raving Fans Raving Fans
A guide to providing a great customer service, written in the style of a parable, including advice on how to define a vision, learn what a customer really wants and institute effective systems to achieve results > Read more

 Secrets of Superstar Speakers Secrets of Superstar Speakers
Reveals the insider secrets of motivational speakers such as Harvey MacKayn Anita Rodrick and John Gray, explaining how anyone can apply the same techniques
> Read more

 Delivering Quality ServiceDelivering Quality Service
Excellence in customer service is the hallmark of success. But what is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise> Read more

 Built to Last Built to Last
About building visionary organizations that prosper long into the twenty-first century and beyond. A coherent framework of practical concepts that can be applied by managers at various levels > Read more

Gung Ho!Gung Ho!
A simple system for inspiring employees based on three ideas: work must be seen as important; workers must be put in control of their own production; and managers must cheer their workers on > Read more

First, Break All the RulesFirst, Break All the Rules
Based on the largest study of its kind ever undertaken, managers reveal revolutionary insights about successful managerial behaviour. They break all the rules of conventional wisdom > Read more

The 7 Habits of Highly Effective PeopleThe 7 Habits of Highly Effective People
Recognised as one of the most influential books ever written. It presents a holistic, integrated, principle-centred approach for solving personal and professional problems > Read more

 One Minute Manager One Minute Manager
Starting from the assumption that people are every company's most important resource, this book sets out three simple steps to getting the best from them and making every company run more efficiently > Read more

 Men Are from Mars, Women Are from VenusMen Are from Mars, Women Are from Venus
Guide to what makes the opposite sex tick; how to understand their verbal & non-verbal language; motivate them, get what you want; avoid arguments, etc
> Read more

 Balanced Scorecard Balanced Scorecard
How managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, it is an incisive management tool
> Read more

 The Ultimate Sales LetterThe Ultimate Sales Letter
Dynamic examples that will help anyone write the ultimate sales letter. It will help readers target their customer base quickly and draw them in with Dan Kennedy's creative and inspiring style
> Read more

 Getting to YES Getting to YES
Few of us are armed with the powerful negotiation skills. This title presents a few easily remembered principles that will guide you to success, no matter what the other side does or whatever dirty tricks they resort to> Read more


Getting Everything You Can Out of All You've gotGetting Everything You Can Out of All You've got
21 ways you can out-think, out-perform and out-earn the competition. A strategic handbook with stacks of business growth ideas that should guarantee growth for any business > Read more

Think and Grow RichThink and Grow Rich
The author devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth> Read more

 Tested Advertising Methods Tested Advertising Methods
How to create successful advertising. Features new coverage on small businesses with limited revenues, as well as techniques of headlines, illustrations and layouts
> Read more

 The Richer Way The Richer Way
Written from first-hand experience of running businesses Richer explains his original and legendary thoughts and advice which have been used successfully in companies of all types and sizes > Read more

 Chicken Soup for the SoulChicken Soup for the Soul
The stories in "Chicken Soup for the Soul" include examples of the best qualities we share as human beings: compassion, grace, forgiveness, generosity and faith.
> Read more

 Crowning the CustomerCrowning the Customer
A hands-on guide for people who run or work for businesses that have to deal with customers person-to-person. Customer service will be the competitive battleground for the new millennium > Read more

 Inside the Magic KingdomInside the Magic Kingdom
Inspirational, professional and aspirational. Through interviews with past and present Disney employees,
some of the business secrets and practices of this vastly successful empire are revealed > Read more

 Customer Satisfaction is WorthlessCustomer Satisfaction is Worthless
And customer loyalty is priceless. Offers strategies for turning customer satisfaction into customer loyalty, emphasizing the importance of word-of-mouth advertising > Read more


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