Proving that loyal customers are better than satisfied ones, since the latter will shop anywhere,a sales staff trainer shows readers how to produce customer loyalty through a fresh approach to customer service and how to turn customers into salespeople. Jeffrey reminds us all of things we know and many become too distracted or busy to practice. Every person in hospitality, sales, customer service or any field at all would benefit tremendeously in business and personally by reading and then implementing ideas and practices outlined in this book.
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